06
Color
Kenetik’s color system is built for clarity, intention, and signal. Black and white provide contrast and precision. Clean - our Nordic blue - embodies clincial precision, while Current, a deep blue, grounds the brand with calm intelligence. Energy (red) injects momentum.
Kenetik’s color system is built for clarity, intention, and signal. Black and white provide contrast and precision. Clean - our Nordic blue - embodies clincial precision, while Current, a deep blue, grounds the brand with calm intelligence. Energy (red) injects momentum.
Kenetik’s color system is built for clarity, intention, and signal. Black and white provide contrast and precision. Clean - our Nordic blue - embodies clincial precision, while Current, a deep blue, grounds the brand with calm intelligence. Energy (red) injects momentum.
Accent tones like Indigo and Cellular reflect our connection to science and innovation. Gradients are used selectively - to express complexity, transition, and flow - always in service of the story.
Accent tones like Indigo and Cellular reflect our connection to science and innovation. Gradients are used selectively - to express complexity, transition, and flow - always in service of the story.
Accent tones like Indigo and Cellular reflect our connection to science and innovation. Gradients are used selectively - to express complexity, transition, and flow - always in service of the story.
The Basics
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
Color values
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Black & White
Name:
Black
Hex:
#000000
RGB:
0/0/0
CMYK:
100/61/32/96
Pms:
Black 6 C
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Name:
Black
Hex:
#000000
RGB:
0/0/0
CMYK:
100/61/32/96
Pms:
Black 6 C
Copy HEX
Name:
Black
Hex:
#000000
RGB:
0/0/0
CMYK:
100/61/32/96
Pms:
Black 6 C
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Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Copy HEX
Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Copy HEX
Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
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Name:
Grey 800
Hex:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
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Name:
Grey 800
Hex:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
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Name:
Grey 800
Hex:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
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Name:
Grey 600
Hex:
#666666
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
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Name:
Grey 600
Hex:
#666666
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
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Name:
Grey 600
Hex:
#666666
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
Copy HEX
Name:
Grey 100
Hex:
#E6E6E6
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
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Name:
Grey 100
Hex:
#E6E6E6
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
Copy HEX
Name:
Grey 100
Hex:
#E6E6E6
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
Copy HEX
Accent & Tones
Name:
Clean
Hex:
#A9CFE4
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Copy HEX
Name:
Clean
Hex:
#A9CFE4
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Copy HEX
Name:
Clean
Hex:
#A9CFE4
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Copy HEX
Name:
Energy
Hex:
#E2552C
RGB:
153/178/255
CMYK:
29/11/0/0
Pms:
659 C
Copy HEX
Name:
Energy
Hex:
#E2552C
RGB:
153/178/255
CMYK:
29/11/0/0
Pms:
659 C
Copy HEX
Name:
Energy
Hex:
#E2552C
RGB:
153/178/255
CMYK:
29/11/0/0
Pms:
659 C
Copy HEX
Name:
Current
Hex:
#142E3E
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Copy HEX
Name:
Current
Hex:
#142E3E
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Copy HEX
Name:
Current
Hex:
#142E3E
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Copy HEX
Name:
Indigo
Hex:
#3A0990
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Copy HEX
Name:
Indigo
Hex:
#3A0990
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Copy HEX
Name:
Indigo
Hex:
#3A0990
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Copy HEX
Name:
Cellular
Hex:
#AECEC7
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Copy HEX
Name:
Cellular
Hex:
#AECEC7
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Copy HEX
Name:
Cellular
Hex:
#AECEC7
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Copy HEX
